Top Latino grassroots organization seeks to expand its reach
Mi Familia Vota, a Latino political organization known for its voter turnout efforts, is aggressively expanding its reach as an issues-based advocacy group and as a political clearinghouse to quantify, reach and promote the Latino vote.
Mi Familia Vota President and CEO Héctor Sánchez, at the helm since 2019, told The Hill the group has transitioned from energizing voters to participate in support of third-party political agendas, to generating and promoting a tailor-made agenda for Hispanic communities.
“Mi Familia Vota has the largest and most sophisticated field and political operation in the nation,” Sánchez said.
“We have been investing heavily to build the national staffing of our national office to serve the field operations in 10 states.”
The organization, long known for its ability to reach voters in communities that are often ignored by national campaigns, is building on that infrastructure to generate actionable data from that contact with voters.
https://thehill.com/latino/4561994-mi-familia-vota-latino-grassroots/
