Hyundai Pauses Ads On X After One Appears On Timeline With Antisemitic Posts
Hyundai suspended advertisements on the social media giant X this week after one of the company’s sponsored posts appeared next to antisemitic messages.
Nancy Levine Stearns, a freelance journalist, posted a screenshot of the Hyundai ad earlier this week, which appeared on in the feed of an X account that regularly shares Holocaust denials and antisemitic remarks alongside other conspiracy theories. NBC News first reported that Hyundai had suspended its ad campaign while it coordinated with X (formerly Twitter) to implement safety controls.
“We have paused our ads on X and are speaking to X directly about brand safety to ensure this issue is addressed,” Hyundai said in a statement. X confirmed to NBC that the account which shared the antisemitic remarks has since been suspended for violating the social media company’s policies.
X has seen a proliferation of problematic content following Elon Musk’s 2022 acquisition of Twitter. The Anti-Defamation League said in November that hate speech had surged on X and increased on Facebook following Hamas’ Oct. 7 attack on Israel. The rise in such speech prompted many companies to flee or suspend their ad buys late last year.
https://www.huffpost.com/entry/hyundai-elon-musk-x-antisemitism_n_6621d7d9e4b01006be162f6b
