'Cover Oregon' healthcare marketplace campaign draws inevitable comparison to 'Portlandia'
The new campaign to raise awareness about "Cover Oregon," the state's marketplace for health insurance plans and resources connected to the implementation of the Affordable Care Act, is up and running. And to the surprise of no one, the TV commercials have already earned the inevitable comparisons to "Portlandia."
The Washington Post's Wonkblog headlined a post about the campaign this way: "Oregon has just launched the world's most twee Obamacare marketplace." Sarah Kliff wrote, "It’s only fitting...that Oregon, a state replete with artists and hipsters, will have local songwriters promote its new health marketplace, Cover Oregon. The first ads, which go live on television Tuesday, seriously could have been pulled straight out of 'Portlandia'."
full: http://www.oregonlive.com/movies/index.ssf/2013/07/cover_oregon_healthcare_market.html
60-second "Live Long in Oregon" ad:
30-second "Long Live Oregonians" ad:
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