Sexy car PR trick backfires

[The Straight Story]

Sixt's sexy car PR trick backfires



A car rental service known for whacky marketing gimmicks has drawn scorn on Facebook for a PR gag involving naked models and a convertible.


Vehicle rental company Sixt caused a car crash on Facebook last week after its latest PR gimmick backfired, wrote the Bild tabloid on Monday.

The firm posted a picture of two apparently naked young models standing in front of a convertible car, their modesty preserved only by a cardboard sign reading “for 1,000,000 Likes we'll drive topless through Hamburg this Sunday!”

But the trick didn't work – despite getting almost 10,000 likes, the post also attracted nearly 1,000 comments pointing out that the “topless” promise was referring to the car, not the models.

And with it came some really scathing remarks, with several users just writing "Fail." “Boooooooring convertible(!) advert,” wrote one user. “Pathetic. Just hiding behind marketing, like always,” added another.

http://www.thelocal.de/national/20130730-51123.html

Are those windmills in the background?

[PowerToThePeople]

1. it looks like they retrofitted the cranes with turbines

[NYC_SKP]

2. Yes, there are wind turbines in Hamburg.

Nordex installed two 2.5 MW (big) turbines at the Dradenau sewage treatment plant, these are two among many that dot the skyline.

[The Straight Story]

3. Hunh. Well, I don't see them as an eyesore at all

[NYC_SKP]

4. I think they're beautiful wherever I see them.

I've seen them on Maui and Oahu, Montana and Alaska, Texas and New Mexico and I have never thought them an eyesore.

I see them and I see hope!

[global1]

5. That's Exactly How I See Windmills......

As Hope. As the Future. As being oil independent. As a object of beauty. If I were a company that was into wind turbine energy I'd be putting out commercials that would be conveying that message.

I never understood why people saw them as eyesores. I don't understand why some people don't want them within an eyeshot of their property.

[The Straight Story]

6. Agreed

They still fascinate me every time I see them.