100 percent all natural lies. Mark Morford

[madokie]

Little things, but important. Things you wish everyone knew, across all cultures and genders and IQ levels, for then the world would only be a better place, healthier, less overtly depressed, disillusioned, poisoned. You know?

Here is all natural. Or rather, “all natural.” Here is this completely empty phrase/marketing ploy that has been in use for decades and which adorns hundreds of food products from here to peanut butter marshmallow bacon-wrapped blueberry graham cracker deep-fried microwave pizza colon bombs.

Did you know the phrase “all natural,” or perhaps “natural ingredients” or even “natural flavorings,” as they apply to food items you thoughtfully purchase, place in your mouth and then swallow, believing them to be at least remotely near “organic” or “healthy” or, at the very least, “derived largely from nature,” meaning plants, meaning minimal processing and certainly no chemicals, antibiotics, hormones, or synthetics, did you know these common words are utterly meaningless, arbitrary, and nearly always a flagrant lie every time you see them on any product anywhere? It’s true.

Little things. Things you wish everyone knew, but shockingly few actually do.

The rest: http://blog.sfgate.com/morford/2013/08/06/100-percent-all-natural-lies/

[madokie]

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