You still alive? Prove it. Mark Morford
You will never be happy if you continue to search for what happiness consists of. You will never live if you are looking for the meaning of life. – Albert Camus
A fine and good friend I have, name of Scott Keneally, who is making a film.
An excellent and upcoming documentary it is, called “Rise of the Sufferfests,” all about the origins, the insane growth and multimillion-dollar success of those intense, shamelessly ridiculous obstacle course/endurance races now banging around all over the world and causing vicious outbreaks of FOMO among your bros, ex-boyfriends and lonely social media shut-ins who rarely see sunlight. Which is sort of the whole point, really.
You’ve heard of these fantastic races? Of course you have: Tough Guy (the original), Tough Mudder, Warrior Dash, Spartan Race, et al, to the tune of more than two million people bashing and stomping all over the planet in 2013 alone – many millions more if you count all dozens of silly, themed 5K “fun runs” springing up like shiny LED candy for the hipster/raver/Twilight set: Color Run, Electric Run, Run for Your Lives (zombies!), 5K Foam Fest – which, all told, is a lot of anxious humans willing to beat the hell out of their knees for usually nothing more than a T-shirt, cute selfies and endless Facebook bragging rights.
The rest: http://blog.sfgate.com/morford/2013/08/20/still-alive-prove-it/
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