Obamacare Demand Signals Potential Success for Exchanges
Obamacares opening day drew millions of consumers to the laws core insurance exchanges, offering supporters and investors hope that if the websites can stay up and running, customers will follow.
In New York, officials said their exchange had 2.5 million visitors in its first half hour yesterday. California reported as many as 16,000 hits a second. And U.S. officials recorded 2.8 million visitors to the federal website, healthcare.gov, even as it fought technical problems much of the day.
The difficulties with the online insurance marketplaces gave new ammunition to Republicans who say the Affordable Care Act doesnt work. President Barack Obama countered that the volume gives a sense of how important this is to millions of Americans, and administration officials said marketing of the exchanges will now start to pick up steam.
Anything short of a calamity on day one is a victory, said Dan Mendelson, chief executive officer of Washington-based consultant Avalere Health LLC. Its all about message and repetition, and making sure its accessible.
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http://www.bloomberg.com/news/2013-10-01/obamacare-exchanges-debut-with-websites-down-and-state-delays.html