Google, AdBlade Bar Abortion Clinic From Advertising
(but I guess guns are okay, family-friendly??)
Google, AdBlade Bar Abortion Clinic From Advertising
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Google this year rejected an abortion clinic’s ads on similar grounds.
That clinic is Carafem, one of the D.C. area’s newest abortion centers. The clinic has made a name for itself as a “spa-like” facility because of its wood floors reminiscent of high-end salons and the tea and bathrobes given to clients as they prepare for their abortions.
“There’s a myth that abortions are provided in lonely and frightening places,” Melissa Grant, Carafem vice president, told RH Reality Check. “Visiting a physician’s office produces a lot of anxiety with people. We are intensely aware of that.”
That unabashed approach to providing abortion services extends well beyond its interior design to its advertising, which Grant says is a crucial aspect of the clinic’s larger mission to break down the silence and taboo surrounding the procedure.
“There’s a lot to overcome related to anxiety and stigma,” Grant told RH Reality Check. “Speaking unapologetically that we provide abortion in our advertising was a key part of that goal.”
Carafem’s ads certainly are frank. Plastered in subway stations and bus stops across the D.C. area, the ads all read, “Abortion. Yeah, we do that,” over a bright pink background and the text, “Here for you. Always. 24/7.”
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- See more at: http://rhrealitycheck.org/article/2015/07/07/google-adblade-bar-abortion-clinic-advertising/#sthash.UUgczF6Q.dpuf
