Playboy's First Nudity-Free Issue Targets Teens With a Snapchat Selfie

[FLPanhandle]

http://gizmodo.com/playboys-first-nudity-free-issue-targets-teens-with-a-s-1757161915



This is Sarah McDaniel, a 20-year-old Instagram celebrity. She’s on the cover of the newly nudity-free Playboy magazine, striking a very millennial pose. Notice anything odd about her eyes, though?

McDaniel took the internet by storm a few months ago thanks in part to her particularly beautiful case of heterochromia irdum. This is why she has one brown eye and one blue eye. But that’s only a small part of what makes this cover interesting. Since Playboy decided to go PG-13 in October, the magazine says that traffic to its website has spiked by 400-percent and the mean reader age dropped from 47-years-old to 30. It seems like the pivot to being a better-behaved media empire was pretty smart.


Cleverly, the new cover manages to evoke not only the obvious Snapchat reference but also a little bit of the internet cam girl allure. So it’s familiar, if not a little naughty at the same time. McDaniel said of the cover, “The idea was to look at me from a boyfriend’s perspective.” (The photo was, of course, taken by a professional.)

It’s voyeuristic and alluring which is why people started “reading” Playboy in the first place.

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Playboy nudity free? Never saw that one coming. What next? Cosmo without bad sex tips?

[Plappergeist]

1. When it comes to nudity, no printed magazine can compete with free stuff on the net. n/t

[Travis_0004]

2. I just read the articles

So the change doesn't bug me.

[Orrex]

3. Finally, a tasteful way to exploit young women

[prayin4rain]

5. Haha n/t

[DerekG]

4. Sort of a loss for those who prefer soft-core pornography

They had top-notch photographers and beautiful women, without the seediness of Hustler or Penthouse. Sad that there's not a market for that anymore.

[Warren DeMontague]

7. Print magazines in general have suffered over recent decades.

Most of the ones that have survived have had to change their approach.

Shit, look at Newsweek. It used to be a respectable alternative to Time, then it became a joke, and now it's gone.

[WinkyDink]

9. Yeah, it's a cryin' shame.

[Warren DeMontague]

6. Not terribly surprising.

The internet did more to kill the nudie magazine than Andrea Dworkin ever could have dreamed of.

[Sen. Walter Sobchak]

14. It's a little more nuanced than that, they saw Jann Wenner's blood in the water

They're just positioning themselves to pounce on the cultural headspace currently occupied by Rolling Stone.

[Warren DeMontague]

15. They're fighting over a shrinking island, though.

It's not just those guys, like I said- all print magazines are struggling it seems like. Unless people are going to be stuck on an airplane on in a doctor's waiting room they seem to have little use for most of them.

[Sen. Walter Sobchak]

16. Social and cultural gadfly is a much bigger island than PG-13 nudity

[Warren DeMontague]

17. Probably true.

Although silly me, the only reason I really ever looked at Rolling Stone was for the music stuff.

Maybe an occasional Taibbi piece.

[msongs]

8. so they are gonna feature models who look like middle school girls. yucky nt

[Orrex]

10. Right? They must have snapped that pic during recess.

[Atman]

13. Maybe you're getting old. She's twenty, just like most of the naked models were.

Yup, she looks young. But then, Playboy never ever did college girl features before, right? Oh, wait...never mind.

Girls of the PAC 10.

Girls of the Big East.

Girls of the Ivy League.

Nope...now they're featuring clothed twenty year olds. Shameful!

[yuiyoshida]

11. Does she have one blue eye and one hazel eye?

or is that some camera trick?

[jmowreader]

12. Her eyes are two different colors