The Real Pusha Man: Big Pharma
"Basically, the FDA overlooked this crafty approach, which allowed the first direct-to consumer pharmaceutical advertising in 1986. One thing to note is that only two nations currently permit direct-to-consumer advertising: the United States and New Zealand. In 1997, restrictions were eased in regards to the disclosure of “all side effects” to “disclosing all major side effects the consumer should know about.” This decision opened up the floodgates of Big Pharma advertising – billions were spent in the newly lucrative legal drug market. But this decision didn’t come without some societal externalities.
After the change in law, problems arose with the claims being disseminated by Big Pharma. For example: Lipitor was marketed as a wonder drug for lowering LDL cholesterol, i.e, bad cholesterol. In a sly fashion, the commercial included the maker of the artificial heart. This supposed health care professional claimed to have taken the drug. Apparently, the drug worked so well that he was able to row a boat. However, “he” was actually a body double rowing the boat, and even worse, the doctor no longer was a doctor as he didn’t have a license to practice medicine."
Via: https://partisancheese.wordpress.com/2017/01/17/the-real-pusha-man-big-pharma/
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