Vice Media Launches Its Own Cable-TV Channel

[Turborama]

Source: WSJ

When Vice Media made its first foray into basic cable nearly a decade ago, with programming on MTV2, its scrappy documentaries on topics like rotting islands of ocean garbage sent advertisers fleeing.

Now, a more mature—and far more valuable—Vice Media is set to become the first digital-media company to launch its own cable-TV channel, a joint venture with A+E Networks, and marketers appear to have forgiven any past sins.

The network, Viceland, goes live Monday, and has drawn a roster of major advertisers with its promise of a young audience and of reinventing a traditional TV-ad model that’s increasingly out of fashion.

Unilever PLC, Bank of America Corp., Smirnoff maker Diageo PLC, watch and apparel maker Shinola, Bushmills whiskey, Mailchimp, Samsung Electronics Co., T-Mobile US Inc. and Toyota Motor Corp. have signed on to the network, which has pledged to carry only about half of the 18 minutes of ads that most cable networks air in an hour of programming.

Read more: http://www.wsj.com/articles/vice-media-to-launch-its-own-cable-tv-channel-1456696293

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[blm]

6. My sentiments exactly.

.

[geomon666]

2. The first episode of Gaycation was great.

I can't wait to see more.

[randr]

3. Is this in any way connected to the VICE program on HBO

I believe Bill Mahre is the producer.
And is it offered on Dishnet?

[dixiegrrrrl]

5. Yes, same VICE.

which also has programs on YouTube, and very good webpage with articles and videos.

dunno how the tv thing will work, VICE is edgy and targets the people who get most of their information on mobiles and laptops.

You want to check out vice.com to see if there is info on who carries the show, or wait a bit till all that is ironed out.

[randr]

7. I've watched ever episode on HBO

With out a doubt very informative programming.
Thanks for the info, will definitely check out the site.

[Blue State Bandit]

4. Hit'cya up wif an internet for the hook-up.

ViceNet squee!

[closeupready]

8. Excellent - I will check if it's carried as part of my package.

Thanks! K&R

[stuffmatters]

9. It wuld be awesome if they did an evening news program with true news

The MSM (including PBS ) has utterly failed to deliver. The need and the market for a true daily evening news on tv is obvious.