Donald Trump ups ad spending to $140M, expands into 3 more states

[TomCADem]

Source: CBS News

Donald Trump will spend $100 million on TV ads and $40 million on digital advertising in the final six weeks of the campaign and is expanding the scope of its advertising to include three states it now deems competitive, CBS News has learned. The $140 million investment in by far the largest so far for Trump’s campaign.

Senior Trump advisers said the campaign has already paid for $15 million of the $100 million in new TV ad purchases and will book the remaining $85 million in the coming days. Because Trump will book the ad purchases this late in the campaign, the rates will be more costly than Hillary Clinton’s ad rates purchased much earlier in the campaign. That will mean less saturation of the Trump TV message but the investment is nevertheless much larger than Trump has put forth so far.

Trump is adding Wisconsin, New Mexico and Maine to the existing 10 states where Trump ads are running. The campaign started with four battleground states and has gradually expanded as polls have tightened. The states where Trump ads will run will include Florida, Colorado, Iowa, Michigan, Maine, Nevada, New Hampshire, New Mexico, North Carolina, Ohio, Pennsylvania, Virginia and Wisconsin.

* * *
The Trump TV ads will be airing on broadcast and national cable network, with $40 million set aside for these purchases and $60 million for regional TV ads on local stations. Issue-specific ads will be produced for certain states. The campaign is working on ads to add to its small stable of three TV commercials aired to date.

Read more: http://www.cbsnews.com/news/donald-trump-ups-ad-spending-to-140m-expands-into-3-more-states/

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So, after coasting on the free press given by the MSM, Trump's campaign decides to actually spend some money albeit at higher ad rates, since they were relying on the free 24/7 coverage by Fox, CNN , etc.

[The Velveteen Ocelot]

1. I'm glad to see he's leaving Minnesota alone.

I really didn't want to see his ugly orange mug on my teevee.

[Thor_MN]

13. My first thought, exactly.

[Iliyah]

2. That ain't t-rump's money but the

billionaires.

[TeamPooka]

3. Note to TV stations: Get the money up front If Deadbeat Donald owes you a dollar you'll never see it

[Hannahcares]

4. 3 new states where republican govs control voting overdight

Think Scott Walker behind in polls yet wins
Think Sam Brownback behind in polls and wins
Think Matt Bevin behind in polls and wins

Think Roger Ailes and Karl Rove putting their heads together and saying "which Blue States are close enough, where republican administrations "
"supervise" the election procedures, where we can "flip" +5 for Clinton to plus 5 for Trump. Building rationale for trump win in New Mexico, Wisconsin and Maine. Doesn't pass the smell test. Sorry to be so cynical...worked the Ohio recount years ago - never got over what we found...peace, hannah

[BumRushDaShow]

6. Rove has waivered when it comes to Trump however

Question would be where his loyalties lie - to the Bushes (who have a large cadre of anti-Trump supporters) or to the party (that has no choice but to let their bet ride)? Wherever he lands will generally be in some form that benefits himself in any case. With Cruz having crept Trump's way, will Rove do that too or will he put all his eggs in the down-ballot basket and fine-tune his machine for 2020? That is the question!

[BumRushDaShow]

7. His net worth of "billions" is questionable.

[moose65]

8. It's not HIS money, though...

I assume this is the campaign spending money, not CheetoHead!

[alcibiades_mystery]

9. Throwing good money after bad

Are you s Trump supporter, Tom?

[DFW]

10. He's not only buying the ads, but actually PAYING for them?

That's not his style. Are they sure these purchases are really from the Trump campaign?

[LiberalFighter]

11. Where is the money coming from?

Will he be paying for the ads?

[riversedge]

12. CRAP--the skink will be in Wisconsin now!

[Yavin4]

14. Funny. Trumps spends more money on ads and the media narrative changes to a horse race.

Do you think that there is a connection?