Hellmann's maker Unilever drops suit over 'Just Mayo'

[LiberalElite]

Source: Chronicle.com

Hellmann's mayonnaise maker Unilever has withdrawn its lawsuit against the maker of "Just Mayo."

Unilever filed suit against Hampton Creek earlier this year claiming the name of the small California company's product amounted to false advertising.

Read more: http://www.chron.com/news/us/article/Hellman-s-maker-Unilever-drops-suit-over-Just-5966930.php

---

(also cross-posted in Vegetarian, Vegan and Animal Rights)

[mountain grammy]

1. Good. I bought this product at Costco and love it.

Tastes exactly like mayonnaise. Go away Unilever, you can't own the world.

[silverweb]

2. Good!

[font color="navy" face="Verdana"]In addition, "the lawsuit has been a boon to Hampton Creek, boosting sales of Just Mayo and giving the company 'the opportunity to tell our story to millions of people.'"

Thanks, Unilever!

[Cha]

3. Kick for the Vegan brand Just Mayo.. sounds like it took off like gang busters!

[RiverLover]

4. Great news! Thanks for sharing. nt

[Codeine]

5. Turning "false advertising" into free advertising.

Way to go, big guys.

[RobinA]

6. Liking the Product

and this being false advertising are not mutually exclusive. The name implies it's mayonnaise and the logo implies it's got eggs. Were I to run across this in the store I would pick it up, read it, and put it down as being false advertising. If Unilever were marketing Just Mayo this way there would be howls of outrage that the big company is trying to pull one over on the public. But because its a small company it's, No harm, no foul.

I am really and truly tired of this taking-it-to-the-brink-of-outright-lying marketing. It's getting to the point where you have to parse every word of every label or ad you see just to know what you are getting.

[tkmorris]

8. ^What RobinA said^

I see many of you cheering because you like this stuff. What has that to do with anything? Their advertising doesn't become more or less true because of who likes the product.

"Just Mayo" ISN'T mayo. It's a mayonnaise substitute for vegans. Nothing wrong with that, but pretending to be something you aint just to sell product is bullshit no matter who does it. At least Miracle Whip doesn't try to call themselves "Miracle Mayo".

[Sunlei]

12. yes, :) "all beef" /shivers

meat and bone by-products,

[Ash_F]

17. I thought the logo was clever

The plant imposed over the silhouette of the egg implies to me that it does not, in fact, have eggs.

I can see how some people can feel mislead, but I do not think it is intentional.

[LeftyMom]

19. The front of the label clearly says that it's egg free and vegan.

Can't miss it, it's not small type or hard to find.

[Sunlei]

7. what do they use in place of egg yolk?

[HappyMe]

9. But it's NOT mayo.

I don't think marketing something as mayonnaise when it has nothing to do with actual mayo is kind of wrong.

[Sunlei]

10. Just tastes like 'real' maynonnaise.

[HappyMe]

11. Sure it does.

If people like it, fine. Just don't put ground nuts and twigs in a jar and tell people it's mayo.

[CreekDog]

13. they didn't put ground nuts and twigs in a jar

got any other tales for us?

[HappyMe]

14. Good grief!

Of course they didn't.

Really? You thought I was being serious?

[flvegan]

16. Interesting.

"Mayo" and "mayonnaise" per FDA Section 169.140. You were saying something...

[petronius]

15. That's too bad in a way - seems like it could have been an interesting argument

about language: just because everyone thinks "mayo" means "mayonnaise," are they really synonyms? Legally and/or linguistically?

Still, obviously good news for a small business.

I do think, however, that Just Mayo should reconsider their logo: a picture of a giant egg with a tiny branch in front of it does not symbolize 'no eggs' in my mind...

[Derek V]

18. No Justice, No Mayo!

Go to Hell,manns! Fight the Power!