How Europe hawks its monuments

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http://www.presseurop.eu/en/content/article/1491121-how-europe-hawks-its-monuments

Disparaging comments went to press practically before the Greek government spokesman had even reached the end of his declaration that the country’s ancient monuments would be used in future for commercial purposes. The Acropolis is thus to become a stage for advertisements and action movies; the Athens’ Agora, birthplace of parliamentary democracy, a playground for fashion shows and 007 stunts; and the Kerameikos, the nearly three-thousand-year-old cemetery, will become the backdrop for commercials featured perfumed sex maniacs touching themselves in their sleep. That’s more or less the future for Greece’s ancient cultural heritage in the looming shadow of the European financial crisis, as cultural pessimists paint it.

One could believe that almost overnight the impending bankruptcy of Greece has turned the country from the cradle of European culture and democracy into a whore ready for anything. But Greece’s negligence towards its ancient world heritage is not a new phenomenon. During the preparations for the Olympic Games in 2004 famous ancient sites such as Marathon were crudely worked up into competition venues and prettified with questionable reproductions of vanished monuments from antiquity. Even the decades-long reconstruction of the Parthenon, which not only wishes to rebuild damaged parts but also missing ones as well, has been grounded as deeply in tourism’s taste for pristine intact sites as in a taste archaeological knowledge.

If one were to look for an event that may have sparked this, then the discovery of the tomb of Philip II of Macedonia in 1977 – in Vergina (Aigai in antiquity) in northern Greece – might spring to mind. It was a sensational discovery: the very tomb of the father of Alexander the Great, with untold wealth in gold and silver treasure, and the ashes of the ruler wrapped in a gold-embroidered purple cloth.

Delphi and the Palace of Knossos – open-air studios

Everyone involved grasped that tourists woul queue all night to see the exhibit and got busy straight away preparing a spectacular exhibition. Inquiries to specialists in antique fabrics, however, revealed that unfolding and preserving the purple fabric would take years. One restorer, though, spoke of months – on condition that only one part of the cloth would be saved. The offer was accepted, and the exhibit opened on schedule in Thessaloniki. Record crowds streamed through.