Your E-Book Is Reading You
Your E-Book Is Reading You
By ALEXANDRA ALTER
It takes the average reader just seven hours to read the final book in Suzanne Collins's "Hunger Games" trilogy on the Kobo e-readerabout 57 pages an hour. Nearly 18,000 Kindle readers have highlighted the same line from the second book in the series: "Because sometimes things happen to people and they're not equipped to deal with them." And on Barnes & Noble's Nook, the first thing that most readers do upon finishing the first "Hunger Games" book is to download the next one.
In the past, publishers and authors had no way of knowing what happens when a reader sits down with a book. Does the reader quit after three pages, or finish it in a single sitting? Do most readers skip over the introduction, or read it closely, underlining passages and scrawling notes in the margins? Now, e-books are providing a glimpse into the story behind the sales figures, revealing not only how many people buy particular books, but how intensely they read them.
For centuries, reading has largely been a solitary and private act, an intimate exchange between the reader and the words on the page. But the rise of digital books has prompted a profound shift in the way we read, transforming the activity into something measurable and quasi-public.
The major new players in e-book publishingAmazon, Apple and Googlecan easily track how far readers are getting in books, how long they spend reading them and which search terms they use to find books. Book apps for tablets like the iPad, Kindle Fire and Nook record how many times readers open the app and how much time they spend reading. Retailers and some publishers are beginning to sift through the data, gaining unprecedented insight into how people engage with books.
http://online.wsj.com/article/SB10001424052702304870304577490950051438304.html
RKP5637
(67,112 posts)continues.
dmallind
(10,437 posts)and yet everybody goes all Jason Bourne paranoid about a way to get targeted recommendations while doing bugger all except read what you like. i get the feeling people have delusions of importance about suit-wearing jocks with crew cuts and suspicious bulges under their left armpits scouring their reading material.
It's to make automated ads more effective folks, no more. If Agent Mike really cared what you read for any reason, buying books cash in disguise at different bookstores is not going to cause him much extra work.
msongs
(67,458 posts)TheWraith
(24,331 posts)Unless you buy every single book offline, at different bookstores, with cash only, then yes, your purchase data is being looked at.
Samantha
(9,314 posts)TheWraith
(24,331 posts)Add adopting a different false name every few months, holding no driver's license or other major ID, and moving from place to place, and you'll have finally achieved total protection from the possibility that someone might try to sell you something, at the small price of being permanently paranoid.
Samantha
(9,314 posts)I am an extremely stable person whose preference it is to protect my privacy from those who snoop. And that is certainly my prerogative.
Sam
Skittles
(153,209 posts)no facebook, twitter, Amazon, etc
WOOT!!!
russspeakeasy
(6,539 posts)thelordofhell
(4,569 posts)marmar
(77,094 posts)nt
hlthe2b
(102,405 posts)one might assume a VERY slow reader...
enlightenment
(8,830 posts)not on the length of time the book is open.
MANative
(4,112 posts)them directly into my Nook or tablet. Since they go through my own "filtering" process, they remain free of any snooping, interference, or monitoring by anyone other than me. Calibre is your friend. Kovid Goyal (the software developer) is my hero.
sad sally
(2,627 posts)Nothing can replace the feel of the paper against your fingers, the ink soaked up by paper, the sensation of turning a page with the wind rustling your hair, or the deliberate and intricate presentation of images and text that you can only get in the real world, on real pages. And few things can be as torturous as sitting in front of a computer screen for hours on end.
― Crimethinc
Speck Tater
(10,618 posts)but I read them in Spanish. I wonder if they track highlighted passages across translations.
eppur_se_muova
(36,299 posts)leaving the bookstore staff more time to help customers ... ebooks will end up doing that, but with no profit going to the brick&mortar stores. Maybe vending machines would be a way to fight back, or to keep more of the computer-shy customers.
Post Office vending machines already handle $5,10,20 bills ...
TheWraith
(24,331 posts)I can't count the number of people who I've heard talk about how they read now on their iPad or other tablet, after never touching ebooks before.
d_r
(6,907 posts)loaded with calibre; amazon doesn't know what I just read.
Odin2005
(53,521 posts)knitter4democracy
(14,350 posts)Before, they just had sales figures. Now they have more data and might be more willing to take a chance on something that is similar to another success. This might really help new authors get published, especially since e-books are cheaper to publish.