Milt Romneys campaign reveals three phrases. First: failed, which labeled every idea, action, and presidential step as wrong. Second: blame, which faulted micro-community trends and global, macro-trends as Obamas mistakes. The third and current: doubt, which assesses Obamas body of work (policy, personal character) as inadequate and intolerable. Failed delivered body blows during the primaries and after; blame launched before the NCAAP speech and continued to the convention. Doubt now deepens (Hes a good man, he just doesnt get it.) and opens the door to failure and blame to conclude that Obama is (no doubt!) irretrievable.
Anger, fear, and disgust are the three top notes of the Romney campaign, but fail, blame, and doubt give the campaign a sophisticated emotional strategy, a multi-tiered series of complex steps to channel outrage and hostility into exuberance against President Obama and votes for Romney.
Analysts missed these subtle but powerful changes of tone and direction, especially the introduction of doubt, with its list of lies as evidence that enables hate to be embedded in the open. Why doubt now? Doubt is civil but deadly. I doubt sounds more humane than I hate. Doubt is the transformative stage, the call for action, an emotion of assessment and judgement. Doubt casts its shadow on the future, is put forth as the decision paradigm. It appeals to all with rigid or mixed feelings about Obama.
The Presidents response, which is to ignore the attacks by discussing Americas future, rightly points out that unless we go forward, nothing will change. In fact, matters will get worseespecially if we accept an appeal to our worst instincts. Three things any elder can tell you about living: rough patches in life occur without being anybodys fault and with little you can do except weather the storm until conditions change; look high and low before you abandon a search; and you cant pour corn from an empty sack...