"Science: It's a girl thing!"

Not so sure what I think of this. Why are most of the women sexy? What's with the stilletto? Why couldn't they just feature regular women instead of women prancing around like no woman with any brains would ever do?


Cher

Twitter comments: https://twitter.com/#!/search/%23sciencegirlthing

Comments from a Scientific American blogger: http://blogs.scientificamerican.com/psi-vid/2012/06/22/science-its-a-girl-thing-insert-facepalm-here/

heels and prancing and lipstick and nailpolish not necessary,
smart scientific women are sexy enough just sitting
on a stool looking tired in a lab coat

My aspiring doctor (a 9th grade girl) is disgusted by this ad as am I. I have not shown it to my aspiring engineer (an 11th grade girl). I am at a loss for words. A quote from my daughter, "This encourages me to go into science... how...?"

My older daughter is in a college chemistry class, and she has three male lab partners. In spite of her trying to tell them how to do the lab properly, they made a real mess of the lab (trying to add water to a crucible, touching a hot crucible and spilling the contents when it burned his hand, not listening when my daughter told them to get extra data points). It is amazing that a 16 year old is more mature than 20 year olds. She had this garbage in her High School Chemistry class this year, and she thought college chemistry would be different. I think her conclusion about the only problem with women in science is the men who don't listen to them.

ughhhhhhhhh

who are somewhat geeky are actually turned on by the smart girls. I know it was that way for me in High School.

this ad or whatever it is will not appeal to those who are really into the subject. whether they are male or female .

"Science" is a fashion show conducted in heels that would make a stripper go "Hah, yeah right?" What... what the fuck was that? I really have no words to describe that, except to note that i'nm certain (god, I hope I'm certain) that no actual scientists were involved in the making of this, because it's belittling to the entire field of study if every fucking thing! in addition to just being dumb and sexist. It's not as if one head-slappingly dumb thing was enough, oh no, they had to double the fun! So we get meg Ryan-style Hot Scientist ladies, prancing around bubbly beakers of dry ice, to shitty House music.

AGAIN,

It's an EU spoof on America's Barbie fetish... "Science Barbie" or some such shit.

btw- they have taken it off their YT page- too controversial?

here's the real thing- try to find THIS in America!







there are literally dozens of videos like this over there.

check it.

"Get more women into science by promoting the idea that science is similar to fashion"

Really?

Easy mistake, I guess.

Both for being funny as hell and for the men who found it just as insulting, including the scientists among them.

Wait til the trolls show up.

At least Sweden isn't in the Eurozone.

http://www.tipik.eu/

Feel free to send them a comment.

Methinks that Juan Arcas, the Managing Director, and his creative team are out in a bar tonight getting very drunk.

https://twitter.com/#!/tipik


http://www.emakina.com/
https://twitter.com/#!/Emakina

The Emakina staff is probably buying the good folks at Tipik the first 5 rounds.

http://www.tipik.eu/news/258/tipik-shows-that-science-really-is-a-girl-thing

BTW, Tipik: I already captured a screenshot of the page, so don't bother taking it down!

I was Juror #6. I really hope they take my suggestion to heart

1. Tipik did not produced the teaser in question and did not commissioned Emakina. The Commission dealt directly with Emakina for this teaser.

*sniffsniff* I smell damage control.

edit: from that same page:

In addition, your post from Tipik's own website is further proof. The bottom line is that both Emakina and Tipik took money, credit, and now one of them is trying to claim they have nothing to do with it.

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http://news.sciencemag.org/scienceinsider/2012/06/harsh-reviews-for-european-commi.html

The online reaction to the video has been overwhelmingly negative. It had 98 likes and 2755 dislikes on YouTube as of 5 p.m., EDT on 22 June. And the backlash on Twitter was severe; a seemingly endless string of posts tagged #sciencegirlthing indict the video, calling it "tacky and demeaning," a "travesty," and " painful patronizing cliche." The hash tag #realwomenofscience has surged in popularity as a response.

Those responsible for the campaign have also turned to Twitter to defend it. Tipik, the agency in charge of the "Science: It's a Girl Thing" campaign, was quick to deflect the blame to the company it says made the video, and stated in a tweet: "Our professional ethics do not allow us to take a stand on the debate." EC spokesperson Jennings tweeted that the video was not central to the main campaign, but just "45 seconds of fun for launch to grab attention."


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http://www.gregorcollienne.com/?page=news&PHPSESSID=ca1c6949c6a98eb1b33e62bf9f1ad9a7

We recently produced two pictures for the Brussels based communication agency TIPIK.

The campaign is initiated from the European Commission and the target is to wake young girls interest in scientific studies.


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http://www.europeanvoice.com/article/imported/girls-just-want-to-have-funding-/74741.aspx

Cheryl Miller, of Greenlight for Girls, a Brussels-based non-governmental organisation, who advised the campaign, knew nothing about the video until she was at the launch on Thursday. “I was mortified,” she said. “How did this manage to get through the approval process? The girls in the video are portrayed in a manner that I find extremely unacceptable.”

The Commission says it is trying to challenge the stereotype of science as something boring for old men in white coats. So now it's something titillating for old men in white coats?


The original version of this article mistakenly identified communications agency Tipik as the producer of a promotional video for the ‘Science: it's a girl thing” campaign. The video was produced by another communications agency, Emakina, directly for the European Commission. Tipik, which is responsible for the overall promotion of the campaign, said it was not involved in the conception, production or validation of the video.


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I have inside knowledge of the creative industry, and trust me, if I was a creative director tasked with the overall production of a campaign, you can damn well be rest assured that my arse would be on the line for any outsourced, 3rd-party production work that was branded under the rubric of that initiative.

As a man, I'm not at all threatened by thinking women might be better or smarter than me. Really, they're disgusting. And I'm not just saying that to meet chicks. The boyfriend would frown upon that.