With crowds all atwitter, SXSW named "most loved" U.S. festival

[TexasTowelie]

People love to talk, post and tweet about South By Southwest more than any other music festival in the U.S.

That’s the finding of a new study by the ticketing and event management company Eventbrite and the social media analytics firm Mashwork, which looked at the social media traffic centered around fests and put SXSW at the top of the list of the 25 “most loved” festivals in the country. The analysis of more than 21 million tweets and other social media posts over the course of one year found that the majority of fan conversations and posts about a festival concern their overall experience and brand identity rather than details about artists and performances.

Get a look at the whole report here: (PDF Format)

http://www.bizjournals.com/austin/blog/creative/2014/08/with-crowds-all-atwitter-sxsw-named-most-loved-u-s.html

[niyad]

1. never heard of it, and I spent a great deal of time in that state.

[TexasTowelie]

2. It is the acronym for South by Southwest

that is held in Austin that started in 1987. It is held during March and draws celebrities like Lady Gaga this past year. It started out with home grown acts and was primarily a music festival, but it has grown into film and video over the years.

Amusingly, one joke that I've heard about SXSW is that it is a shorthand abbreviation for "Sex Show".

[niyad]

3. ah, no wonder. way after my time.

[hobbit709]

4. Those of us that live here consider it a major PITA.