New perfume: Eau de Toast

[UrbScotty]

Here’s a toast to hungry models around the world.

The smell of the crispy morning tradition has been bottled up in a perfume as part of a British campaign to convince people that bread is beautiful.

The U.K. Federation of Bakers created Eau de Toast to remind the nation, particularly women, what they may be missing if they skip breakfast. A bottle of the scent, which smells of toasted bread, was sent to models at last month’s London Fashion Week and became so popular that samples of the perfume quickly evaporated in a puff.

“What we’re trying to do is bring to the attention of people what a good, versatile, healthy and value-for-money product bread is,” Gordon Polson, the trade federation’s director, told TODAY.com.

http://www.today.com/style/eau-de-toast-new-perfume-wants-women-eat-more-bread-8C11323109

[valerief]

1. It has to be better than the cat piss cologne so many people wear.

Gives me a painful headache.