America falls out of love with Apple and Google

[Renew Deal]

Market research from YouGov BrandIndex revealed that neither of the tech companies had made the cut. Apple fell from the list in the second half of 2012, which saw Google placed 10th of 10. Six months on and the search giant has also slipped from favour, despite its web presence and increasing sales in the Chromebook and Android markets.

Apple, however, continues to score highly in smartphone customer satisfaction surveys. Earlier this year, the iPhone was ranked number one in smartphone customer satisfaction by JD Power and Associates for the ninth consecutive time. The model scored particularly highly in terms of physical design and ease of operation, scoring 855 points out of a possible 1,000.

Rival Amazon makes two appearances in the top 10 as both web retailer and through its Kindle brand.
<snip>

Top 10 brands January -June 2013
1 Ford (31.0)

2 Amazon (29.9)
3 Subway (29.8)
4 History (29.1)
5 Lowe's (26.8)
6 V8 (26.7)
7 Walgreens (25.0)
8 YouTube (24.3)
9 Kindle (23.7)
10 Cheerios (23.7)

http://www.telegraph.co.uk/technology/news/10175670/America-falls-out-of-love-with-Apple-and-Google.html

[Stargazer09]

1. Considering all of the brands I use on a weekly basis

This article seems rather alarmist.

How can they say America is falling out of love with a couple of technology brand names simply because those names didn't top a list of brands from all over the spectrum?

I didn't stop loving my Apple products simply because I had Cheerios for breakfast, bought some stuff on Amazon, and ate lunch at Subway.

This just doesn't make sense to me.

I could see this being a problem if the list was restricted to technology brands, and if Apple and Google were hurting in sales or market share on top of the loss of position in brand preferences.

Comparing them to every single brand name out there seems a bit silly.

[bemildred]

2. Yep, who gives a shit?

"Less filling! Tastes great!"
"It's toasted!"

We live in an entirely fictional world 99% composed of marketing bullshit.

[annasmith]

4. surveys are bullshit

Agree, anyway surveys usually don't make any sense at all

[David Zephyr]

3. Google has too gotten "creepy" (Schmidt's own description)

It's beginning to wear really thin. I own Google stock, but the scanning emails, the lifting passwords and email and data with their Google cars from private homes and such really bothers me. I'm not buying anymore of Google stock, but I have held their stock for a long time. Just not buying anymore until they start behaving better as even the EU courts have ordered them to.