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mahatmakanejeeves

(56,906 posts)
Thu Mar 23, 2017, 10:08 AM Mar 2017

Google Vows More Control for Brands Over Online Ads

From Thursday morning's The Wall Street Journal. Access is free if you go in via the authors' Twitter accounts. In the print edition, the authors were Jack Nicas, Jack Marshall, and Suzanne Vranica

Google vows to give advertisers more say after many pulled spending b/c ads ran before extremist YouTube videos:



Marketers seize on Google controversy as attention shifts beyond the U.K. https://www.wsj.com/articles/marketers-seize-on-google-controversy-as-attention-shifts-beyond-u-k-1490219980 … via @WSJ



List of companies pulling ads from Google over hate videos grows.




Google Vows More Control for Brands Over Online Ads

Move comes after major U.K. clients withdrew spots after some ads ran ahead of extremist videos on its YouTube platform

By Jack Nicas

Updated March 17, 2017 6:48 p.m. ET

Google on Friday said it plans to give advertisers more control over where their ads appear online after major clients in the U.K. withdrew their spots because some ads ran before extremist videos on its YouTube site.

Tensions between Google, the world’s biggest advertising platform, and its advertisers have increased over the past several days following a report showing ads by the British government and several companies—including French cosmetics giant L’Oréal SA and British grocery chain J Sainsbury PLC—appeared before videos supporting terrorist groups. ... In response, many advertisers, including the British government, pulled their spending from YouTube and the Google Display Network, a network of more than 2 million websites that partner with Google to serve ads.
....

The videos that sparked the most recent controversy, revealed in stories in the Times of London, were made by supporters of terrorist groups, including Islamic State and a violent pro-Nazi group, and were broadly condemned.

Procter & Gamble Co., the world’s top advertising spender, has publicly complained in recent months about problems in the digital-ad industry, including ads being placed next to inappropriate content. P&G’s marketing chief, Marc Pritchard, has called on advertisers to increase pressure on the effective digital-ad giants, Google and Facebook Inc., which together account for roughly half of world-wide digital-ad revenues, according to estimates from research firm eMarketer.
....

—Nick Kostov, Jenny Gross and Suzanne Vranica contributed to this article.

Write to Jack Nicas at jack.nicas@wsj.com

Appeared in the Mar. 18, 2017, print edition as 'Google Promises Brands More Say On Ads.'

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Google Vows More Control for Brands Over Online Ads (Original Post) mahatmakanejeeves Mar 2017 OP
So we'll be seeing less or more conservative republican ads on DU? n/t PoliticAverse Mar 2017 #1
That's based on what you look for at Google. mahatmakanejeeves Mar 2017 #2

mahatmakanejeeves

(56,906 posts)
2. That's based on what you look for at Google.
Thu Mar 23, 2017, 10:35 AM
Mar 2017

If you're looking up vacations at ski resorts, the cookies will make note of that. When you show up at DU, you'll see banner ads for ski resorts.

If you look up *****, you'll see ads about *****.

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