are walmart and big food lobbying the FDA for a GMO labeling law?

[xchrom]

http://www.nationofchange.org/are-wal-mart-and-big-food-lobbying-fda-gmo-labeling-law-1357835146



High-level executives from some of the U.S.’s largest food corporations are meeting with the FDA behind closed doors this week to lobby for a mandatory federal GMO labeling law. Could it be that bad press and consumer backlash have dulled the enthusiasm of these former biotech cheerleaders? Or is Big Food just cozying up to the FDA so they can derail the growing organic and anti-GMO movement and finagle a federal labeling law so toothless it won’t be worth the ink it takes to sign it?

According to informed sources in Washington, DC, representative of Wal-Mart, General Mills, Pepsi-Frito Lay, Mars, Coca-Cola and others are meeting with the FDA this week. Wal-Mart came under fire recently for selling unlabeled and likely hazardous GMO sweet corn in its stores. General Mills, Pepsi, Mars and Coca Cola have been the targets of numerous consumer boycotts, including a social media-powered boycott of "Traitor Brands: "natural” and organic brands whose parent companies contributed millions of dollars to defeat Prop 37, the Nov. 6 California Ballot Initiative to label GMO foods and ban the routine industry practice of marketing GMO foods as "natural" or "all natural."

The “Traitor Brands” boycott, initiated by the Organic Consumers Association, has been gaining steam as other groups pick up the flag. The boycott hasn’t gone unnoticed by company executives, either. Honest Tea CEO Seth Goldman sent the OCA a letter defending his brand’s position, a position not unlike the one taken recently by Ben & Jerry’s. Both companies absolve their brands of any responsibility for their parent companies’ donations to the NO on 37 campaign, claiming that they have no say in corporate-level decisions.

But a look at the Facebook pages of some of the "Traitor Brands" reveals consumers’ anger and sense of betrayal. Brands like Honest Tea, Kashi, Muir Glen, Naked Juice, Cascadian Farms, Horizon, Silk, and Ben & Jerry’s, once sought out by quality-conscious, loyal consumers willing to pay a little extra for organic, sustainably produced products, have been tarnished by their association with the hardline anti-right-to-know policies of Coca-Cola, Kellogg’s, General Mills, Pepsi, Dean Foods, and Unilever.