Let’s Not Forget Why the Super Bowl is Spotlighting Domestic Violence This Weekend
Lets Not Forget Why the Super Bowl is Spotlighting Domestic Violence This Weekend
While sport enthusiasts around the world gear up for Super Bowl Sunday, I cant help but think back to the Ray Rice scandal that erupted as last summer came to a close. It still boils my blood when I think about how quickly the NFL came to Rices defense and I certainly wasnt alone. With outcries for justice following Rices lenient sentencing, the NFL quickly changed their tune and have been doing a great deal to repair their image.
First came a new NFL policy on domestic violence which punishes first time offenders with a six game suspension and second time offenders with a ban from the NFL for at least a year.
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https://www.youtube.com/watch?x-yt-ts=1422579428&v=cfto6ZXgt70&x-yt-cl=85114404&feature=player_embedded
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The ad certainly is powerful and has the potential to reach millions of viewers which of course is a good not great thing, but to be honest I cant help but think this is too little too late. There is a long history of domestic violence in the NFL with few consequences for players, so while the ad and campaign are well intentioned, I think this is really just a way for the NFL to clean up their image more than anything else. Ive said before that attempts by the NFL to address the backlash after the Rice scandal were mere publicity stunts and the cynic in me says Im right.
But maybe that shouldnt matter. The fact is that millions upon millions of people will tune in Sunday night to view the Super Bowl and see this advertisement. This is an incredible opportunity to raise awareness about domestic violence and foster a dialogue on why we as a culture can no longer stand for it, but I for one will not forget how we got here. I will not forget that this all started with the NFL describing a man who beat his wife to the point of being unconscious as a heck of a guy and neither should you.
Read more:
http://www.care2.com/causes/lets-not-forget-why-the-super-bowl-is-spotlighting-domestic-violence-this-weekend.html#ixzz3QbapFlao