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Eugene

(61,899 posts)
Mon Sep 9, 2013, 09:46 PM Sep 2013

CDC: More than 200,000 Americans quit smoking after graphic ad campaign

Source: Washington Post

CDC: More than 200,000 Americans quit smoking after graphic ad campaign

By Brady Dennis, Monday, September 9, 3:05 PM

An estimated 200,000 Americans quit smoking in the wake of a federally funded ad campaign that graphically showed the consequences of tobacco use, according to a study released Monday by the Centers for Disease Control and Prevention.

The CDC said an estimated 1.6 million U.S. smokers attempted to quit this past year after encountering the three-month “Tips From Former Smokers” campaign, which was funded by the Affordable Care Act. Of those, 200,000 quit shortly after the campaign. More than 100,000 are expected to stop permanently.

“The TIPS campaign surpassed our expectations,” CDC Director Thomas Frieden told reporters in a call Monday, saying the results represented more than a doubling of initial goals. “That’s a tremendous success story. These are Americans that will live longer lives, healthier lives with lower health-care costs.”

The $54 million ad series, which ended in June 2012, featured stark images and emotional pleas from ex-smokers suffering from a variety of ailments, including amputated limbs, oral and throat cancer, paralysis, lung damage, strokes, and heart attacks.

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Read more: http://www.washingtonpost.com/national/health-science/cdc-more-than-100000-americans-quit-smoking-after-graphic-ad-campaign/2013/09/09/eed5038a-196e-11e3-a628-7e6dde8f889d_story.html
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CDC: More than 200,000 Americans quit smoking after graphic ad campaign (Original Post) Eugene Sep 2013 OP
Have not seen a single one of these ads. nt Mojorabbit Sep 2013 #1
Saw this one, which was gruesome. PADemD Sep 2013 #2
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