Jacksonville Jaguars reveal new logo for 2013 season

[JonLP24]

A year after finalizing his purchase of the Jacksonville Jaguars, owner Shad Khan has a new general manager in David Caldwell and a new head coach in former Seattle Seahawks defensive coordinator Gus Bradley.

Tuesday marked Khan's next step in rebranding the Jaguars, as the organization unveiled a new team logo.

Committed to "harnessing the momentum" of bold, purposeful changes, Khan envisions the logo as a "new symbol for a new generation" in Jaguars history. More changes to the uniforms could be coming later this offseason.

http://www.nfl.com/news/story/0ap1000000136423/article/jacksonville-jaguars-reveal-new-logo-for-2013-season

[El Supremo]

1. About as lame a change as this one:

http://l.yimg.com/bt/api/res/1.2/e0iVVvf.oXHaUuuZZY1NVw--/YXBwaWQ9eW5ld3M7cT04NQ--/

[Auggie]

2. I disagree ...

both were good changes.

Now, if someone would replace this heinous thing:

[El Supremo]

7. I disunderestimate.

This is not much of a change.

Say, how many people have you heard say "Jag-wire"?

[trotsky]

3. Incorrect. The actual new logo is this:

[bluedigger]

4. That was good for a screen cleaning, trotsky.

[trotsky]

5. All the credit goes to the Kissing Suzy Kolber NFL blog.

http://kissingsuzykolber.uproxx.com/2013/02/new-jags-logo.html

[madinmaryland]

6. Isn't that what it was before? I prefer this one...

[KamaAina]

9. I figured it would be something like this