SuperPAC's vs the DVR - If a half billion dollars of negative ads run in the next 45 days....

[TeamPooka]

how many people will really see them?
And what effect can they have now.
I don't know anyone who watches commercials anymore.
Not many folks I know even watch live TV.
It's all self-scheduling viewing with the DVR and they fly through ads like a hot knife through butter.

That leaves the internet and that is self selecting also.
You only watch what you choose.

I don't think a half a billion dollars will buy what it used to buy, even as recently as in 2012.

[tibbiit]

1. I was saying the same thing to a coworker friday

People are not chained to the tv schedule anymore. I use my dvr all the time, or I put the show on pause at the beginning, then do ten minutes of messing around the house. I fast forward thru all commercials (except obama lol
I definitely think dvr's water down the damage of Cit. United. Too bad Karl and Kochs.
tib

[TeamPooka]

2. we will take the ecomonic stilumus they provide though.... :) nt

[Liberal_Stalwart71]

3. Law of diminishing returns. People will eventually tune out...

[davidpdx]

4. I'm sure the television stations and networks have jacked up their fees

well knowing they'll make a killing off the ads. It will be interesting to see the 4Q profits for the four major networks and how much they earned off of ads.

[TeamPooka]

5. they have rules about offering canduidates the lowest rates available....

but volume sure makes up for it.