TargetSmart background: Professors Launch Presidential Polling Campaign. Pew/NBC partner
Three College of William and Mary professors have teamed up with polling-aggregate company TargetSmart to create and provide voter-intent and opinion polls leading up to the Nov. 8 general election.
Government professors Jaime Settle, Dan Maliniak and Ron Rapoport are working with TargetSmart in an effort to provide accurate, diversified voter data for the upcoming election season. The project, which will conduct polling and collect data in the battleground states of Ohio, Florida and possibly Pennsylvania, will observe statewide opinions on candidates and expected voter turnout.
TargetSmart has previously been chosen by Pew Research as the baseline for a study on voting habits. According to Rapoport, TargetSmart was competing against multiple companies to provide the data to Pew.
“[Pew] felt that TargetSmart did the best work … they have a very strong reputation,” Rapoport said. “Pew’s selection of them is very, very impressive.”
http://flathatnews.com/2016/09/27/professors-launch-presidential-polling-campaign/
"This groundbreaking relationship is the first of its kind, enabling a national news organization to use the same powerful data that has been available to candidates and campaigns.”
http://targetsmart.com/news-item/nbc-news-and-targetsmart-partner-for-2016-election/
Found this link from this article:
http://www.dailykos.com/story/2016/11/1/1589910/-Putting-The-TargetSmart-Florida-Bombshell-In-Perspective
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