If an Ad Falls In the Forest, and No One Sees It . . . .
Today’s koan:
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If an ad falls in the forest, and no voter sees it, does it win any votes?
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Answer: No.
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To see our moving positive TV ad, click here. And then realize that it’s not just you who should see our ad, it’s our voters, too.
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We have an inspiring ad, showing how my passing so many amendments in the Mad Hatter’s Tea Party House has created and saved good jobs. The voters need to see it, and the voters deserve to see it.
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There’s only one problem: our gubernatorial candidates, Charlie Crist and Rick Scott (everyone’s favorite oligarch), have bought up the airwaves. Their ads are so pervasive in Central Florida that it seems as though you can hear them even when your TV is off. They’ve made TV advertising more expensive than Charles Koch’s favorite yacht.
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Desperate robber-baron Rick Scott, in particular, has been firebombing Orlando TV screens with his political napalm. This has pushed the cost of TV ads eight miles high.
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Help us show our voters what it means to have a Congressman With Guts. Make a contribution today, so that someone other than you can see our TV ad.
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Primetime TV advertising in Orlando now costs roughly $1000 per “point.” (In Anchorage and Little Rock, the cost is even higher.) Let me translate that from the native language of advertising, known by its acronym, “BS.” It now costs almost a dollar to show one primetime 30-second ad to one voter, once.
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We can’t and won’t pay that kind of money for TV ads, so we try to work around the problem. We buy spots at odd hours. We buy spots from non-network stations. We buy spots that someone else just canceled. Using every trick in the book, we just placed a buy for Sunday and Monday that costs around 30 cents per view.
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Now we just have to pay for it.
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We need your help to keep our positive ad on the air. If you give us $30, then 100 voters will see this ad. If you give us $45, then 150 voters will see this ad. If 2,000 of us each gave $45, then every voter in the district would see this ad once, between now and Election Day.
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Whether or not you’ve seen it before, please click here to see our ad. If you like it, then please help us pay for it. And give our voters the information that they need to feel good, just this once, when they’re marking their ballots.
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Courage,
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Rep. Alan Grayson[/tr]
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