4:25 today - football - Pittsburgh vs Philadelphia [View all]

[underpants]

The battle of Pennsylvania.

The only other "east coast" game in the second set is L. A. At Tampa.

This is a huge viewership opportunity for campaigns to advertise. I personally think at some point there is a diminishing return when viewers see too many ads but that's not how things usually work.

I would expect massive ad buys by both campaigns for this game locally if not nationally - Pittsburgh has a tremendous following across the country. Their fans almost outnumbere the home team fans last year in San Diego.