This was started by a blogger on NewsCorpse.com. He posted his idea to DailyKos, and the rest is history. Here's a link to his dkos post today about this.
http://dailykos.com/storyonly/2008/1/18/4156/21728/621/438741Here's a piece of his initial dkos post from January 13th this:
"There's been a lot of talk in these parts about how the media is shutting John Edwards out of the race. He has been excluded from polling. His campaign events have not been covered. Other candidates with less to show for themselves receive more attention. Etc.....
All of the these things are true. And all of the solutions I've seen have merit. We definitely need to put pressure on the media to cover this election fairly. But the media is probably not going to alter course and suddenly exhibit a journalistic integrity that they haven't even thought about since their freshman year of college. They need to be given a reason to change course; a reason that fits their definition of news.
So either Edwards could engage in a high speed police chase with Britney's kids on his lap and a missing white girl in the trunk, or he could raise $7 million dollars in one day."
And here's the link to his original post:
http://www.dailykos.com/story/2008/1/13/171722/549/52/436243