Reply #30: No, that's not the big question

[ruggerson]

the only people who are asking that question are over on free republic. And, strangely, those are the same people who keep screaming "they're not cowboys, they're sheepherders!"

Anyone with even a vague understanding of the film business knows that per screen average and staying power are what distributors look at.

The film has enormous box office appeal and is GAINING strength. After five weeks of limited release.

In the theaters where it is playing it is often the number 1 screen, even in places like Utah.

Read here: http://www.boxofficemojo.com/news/?id=1979&p=.htm

Moviegoers in the Salt Lake City area still have a chance to see Brokeback Mountain as the picture is playing at three other theaters: the Broadway Center Cinemas in Salt Lake City, the Century 16 in South Salt Lake and the Cinemark 24 at Jordan Landing.

On the four-day New Year's frame, Brokeback Mountain earned $46,300 at the Broadway, landing among the top nationwide per-screen averages that weekend. For the weekend ending Jan. 8, the movie took in $18,823 there, still No. 1 in the complex, after Focus added the Century 16 and Cinemark 24 on Friday.