Democratic Underground - Wal-Mart plans to roll out new ad campaign

Wal-Mart plans to roll out new ad campaign [View All]

OhioChick

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Wed Sep-12-07 10:36 AM
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Wal-Mart plans to roll out new ad campaign

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Source: Reuters

Updated: 1 hour, 56 minutes ago

NEW YORK - Wal-Mart Stores Inc said on Wednesday it is rolling out a new advertising campaign with the slogan “Save Money. Live Better,” replacing “Always low prices.”

The world’s largest retailer said its first new so-called ad tagline in 19 years comes as Wal-Mart is incorporating more of an emotional tone into its advertising.

Its back-to-school ads showed actors posing as customers, talking about how Wal-Mart helped them save money amid high gasoline prices, a contrast to its previous ads showing a smiley face character zooming around stores, slashing prices.

Wal-Mart said it will begin running TV ads on Wednesday illustrating “how saving money on the little things adds up and helps families live better.”

Read more: http://www.msnbc.msn.com/id/20740532/

Nice. "Save money and live better" by buying our poisonous toys and cheap-ass shit made in China.....at the same time, putting your neighbors out of work. :eyes:

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Wal-Mart plans to roll out new ad campaign [View All]