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Is it ‘girly’ to recycle, shop sustainably? [View All]

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Home » Discuss » Topic Forums » Environment/Energy

n2doc

(1000+ posts) Send PM | Profile | Ignore

Sat Apr-30-11 04:59 PM
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Is it ‘girly’ to recycle, shop sustainably?

Advertisements [?]

Is green the new pink?

That’s what what one survey indicates after finding that 82 percent of Americans say they associate earth-friendly efforts with femininity.

The survey, conducted by OgilvyEarth, determined there’s a gender gap when it comes to recycling and sustainability.

The OgilvyEarth survey suggests the perception that being earth-friendly is “girly” might be one reason that sustainability efforts fail. For starters, the survey determined that more men self identified as “green rejecters.”

more
http://blog.seattlepi.com/thebigblog/2011/04/29/is-it-girly-to-recycle-shop-sustainably/

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