Five ads Kerry needs

[Onlooker]

(1) A fairly fast scrolling list of his accomplishments as a Senator.
(2) Talk about the need to return to a Clinton economic model to give people with 401Ks and similar plans a chance to have enough money to retire. (This is a big worry among the over-40 set.)
(3) Point out that the people who launched the anthrax attacks have not yet been found, and they're almost certainly still in the country.
(4) Show Kerry talking with a small group of young kids about why America is great.
(5) A thirty-minute ad, like some candidates used to do, right before the vote, where he lays out his plan for America.