TIME: Can the GOP Reach Black Voters?

[DeepModem Mom]

Can the GOP Reach Black Voters?
President Bush's approval ratings, already low among African-Americans, reached new lows after Katrina. How Republicans hope to reverse that trend
By PERRY BACON, JR.
Posted Wednesday, Oct. 26, 2005


Only about one of every ten African-Americans approved of President Bush's performance before Hurricane Katrina, and the government's much-criticized handling of that crisis lowered that support even more. But Republicans, who have long suggested that Bush's policies on education and home ownership will one day win black support, haven't given up. Tuesday, one of their strategies—getting more high-profile black GOP candidates—bore fruit when, after months of encouragement from top Republican officials, Maryland Lieutenant Governor Michael Steele entered the 2006 Senate race....

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With Maryland's Democratic leanings and Bush's low approval ratings, Steele faces a tough race; polls already show he trails the likely Democratic nominee, longtime Baltimore Congressman Ben Cardin. Still, Steele will have company: the GOP hopes to have several African-Americans on the ballot in Maryland, and at least two gubernatorial candidates, Kenneth Blackwell in Ohio and Lynn Swann, the ex-Pittsburgh Steelers receiver, in Pennsylvania. Republican National Committee Chairman Ken Mehlman says those candidates will help as the party seeks to win black voters, by showing blacks they are a part of the Republican Party: "Inclusion means you get candidates like Michael Steele."

Mehlman has been particularly aggressive in this initiative. Since taking over as head of the Republican party earlier this year, the former White House political director has spoken at 31 events focused on outreach to African-Americans, from historically black colleges to small NAACP chapters. He's pointedly criticized the so-called "Southern Strategy" Republicans used in the past to appeal to while voters in the South by using race as a wedge issue. Mehlman's message is two-fold: some GOP policies appeal to blacks better than those of the Democrats and that by giving 90% of their votes to Democrats, neither party fights for their votes. Rep. Elijah Cummings, a member of the Congressional Black Caucus agrees that blacks should try to "maximize influence" by not being too closely tied to one party, but isn't sure the GOP has done anything to deserve much support from African-Americans, particularly in the aftermath of Hurricane Katrina. "I say one thing, back it up," Cummings said. "If can synchronize his work with what the party is doing, I think that's a good thing. I haven't seen the back up."


http://www.time.com/time/nation/article/0,8599,1123237,00.html?cnn=yes