New MoveOn Ad Asks Dems: “Which Side Of History Will YOU Be On?”

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http://theplumline.whorunsgov.com/health-care/new-moveon-ad-asks-dems-which-side-of-history-will-you-be-on/

New MoveOn Ad Asks Dems: “Which Side Of History Will YOU Be On?”


The air cover from the left is now gearing up in earnest, and MoveOn is set to unleash a national ad pressing House Dems to support health reform by suggesting that in historical terms it would rank up there with the Civil Rights movement and the freeing of the slaves.

The ad, the group’s first national spot in the final stretch, was sent my way by a MoveOn official, and it features shots of Abraham Lincoln, Martin Luther King and Lyndon Johnson:

“Throughout history, America has been blessed with heroic leaders — individuals who helped us to navigate between right and wrong,” the spot says. “We need our leaders to fight for what’s right. Call Congress today and ask them: Which side of history will YOU be on?”

The spot, a six-figure buy on national cable, comes after MoveOn’s membership voted overwhelmingly last week to support the Senate bill with a reconciliation fix, suggesting there’s now a high degree of consensus on the left that this is the best way forward.

Also: While the ad makes a rather grandiose appeal to lawmakers’ historical consciences, it also sends a straightforward political message to them: If they take a tough vote and pass reform, they’ll have major air cover from big-spending groups as they head into the bruising fall campaign. If not, well…