Facebook to share more user data with advertisers

[denem]

Source: The Register

Facebook has rewritten its privacy policy to cut out legal jargon and has indicated it plans to broaden the types of user data it sells to advertisers.

The changes, announced by PR boss Elliot Schrage, suggest Facebook will give its paying customers more details about how their adverts perform. User data will be "anonymised", the new policy says.

"This information allows advertisers to do what is commonly called 'conversion tracking', which helps them measure the effectiveness of their ads and make them more relevant," Schrage wrote.

"Most advertisers already do this in other places on the web. Should Facebook provide this, we'll continue to respect your privacy by not sharing your information with advertisers, and we'll anonymize any information we receive."

Read more: http://www.theregister.co.uk/2009/10/30/facebook_privacy/

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User data is anonymized? Not if your profile is set to viewable according TFA.

[Hawkeye-X]

1. Sorry, as a FB user, I won't even click on their ads, and AdBlocker Plus

does a pretty damn good job of blocking out unwanted ads.

Hawkeye-X

[glinda]

2. what is Adblocker plus? Do you have to pay for it? Am thinking of setting up a Facebook page so...

[canetoad]

4. It's a free add-on for the Firefox browser

Go to Mozilla.org and it shouldn't be too hard to find the add-ons. Just follow the instructions.

on edit: correct name is Adblock Plus

[Sub Atomic]

5. Adblocker Plus is a Firefox extension.

If you use Firefox for your browser, follow this link:

https://addons.mozilla.org/en-US/firefox/addon/1865

[Alameda]

3. Did you mean adblock? Googled adblocker Plus & found nothing

but I did find Adblock Plus

[Chemisse]

6. I just downloaded it

Very nice! Too bad it won't get rid of the flash ads. Probably they will soon dominate to combat this blocking ability.

[ChaoticSilly]

11. That's what flashblock is for.

It's a Firefox add on that replaces all the flash objects with clickable buttons. :)

[Crowman1979]

8. Just tried it and I can say that adblock is the best app EVER!!!

Especially when your on imdb.com

[Odin2005]

7. Fortunately I have an FireFox add-on that blocks that BS.

Look for the "Targeted Advertising Cookie Opt-out", it's excellent! :)

[customerserviceguy]

9. Did everybody really think all of these "free" sites were really free?

You don't get something for nothing out of any business, and that includes those on the Internet.

[NashVegas]

10. So Glad I Haven't Got a Facebook Profile

I've started to make one. Twice. Can't ever get past the TOS.