AUGUST 20, 2007
An ever-wider variety of white-collar jobs is being sent offshore. Here's how to make sure yours isn't one of them
How do you keep from being Bangalored? Or Shanghaied? That's the question Valparaiso University freshman Matt Cavin asked himself two years ago when he was in China on a summer study program. Young Chinese were intently studying English, science, and math. One day, when he was sitting by a lake reading Thomas L. Friedman's The World is Flat, a Chinese student approached, wanting to practice his English. As they talked, Cavin mulled Friedman's message about U.S. jobs moving to low-cost countries such as India and China, and he had an epiphany: "I started thinking about what it means to be in active competition with kids overseas. I realized I had to set myself apart."
When he returned to the U.S., Cavin mapped out an ambitious self-improvement program. Gone was his theology major. In its place, when he graduates next spring, he'll have no fewer than three bachelor's degrees: international business, economics, and Mandarin. Cavin, 21, sees plenty of opportunities. He isn't running scared. But he's running.
As he should be. We're entering a new phase of outsourcing where an ever-wider variety of American and Western European jobs are being sent offshore. First it was the software programmers, then call-center employees, then back-office personnel in accounting, banking, and insurance. Now it's financial analysts, pharmacists, lawyers, and research scientists. There's practically no limit to the types of white-collar jobs that can be shifted, as long as the work can be done via the Web and telephone.
Fortunately the offshoring trend is moving with the speed of a road paver rather than a hot rod, so there's time for alert Americans and Europeans to scramble out of the way. The safest bet is having a job that absolutely requires your physical presence, such as being an electrician or brain surgeon. Failing that, sustainable careers typically are those that involve deep relationships with customers and extensive knowledge of local market conditions. It helps if you have multidisciplinary skills that aren't yet common in many low-cost countries. (Think computer science plus biology, or law and international business.) Bonus points go to those who perform well in person with the boss. And while entire jobs are being moved offshore, in many cases it's discrete tasks that are shifted. So U.S. and West European workers need to break down their jobs into the tasks that are easy to move and those that are not—and make sure they're excelling in the second category.
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