This is a great example of how news -- especially local TV news -- unimaginatively parrots the same crap over and over again regardless of its truth. Every news broadcast in the country today will run a story about how it's the biggest shopping day of the year, blah, blah, blah. But it's not.
From
snopes.com:
...
Popular belief has it that the Friday after Thanksgiving is the busiest shopping day of the year.
...
"It's one of the busiest days in terms of traffic but not in sales," said Pam Rucker, spokeswoman for the National Retail Federation. "But the mystique is still there."
"People just want to get out and do something on that day," said Jay McIntosh, director of U.S. Retail and Consumer Products for accounting giant Ernst & Young. "They do because of all of the incentives to shop, but many aren't buying."
Sales figures spike on the day after Thanksgiving, drop sharply, then steadily increase throughout December. The result is that
Black Friday generally ends up ranking as the fifth biggest sales day of the year at most (and sometimes less), behind the four days comprising the two weekends before Christmas. The day on which holiday sales peak varies depending upon which day of the week Christmas falls upon, but
the highest sales day is usually either the last Saturday before Christmas or December 23....