TBS Unveils Latest Adventure in Reality Television: HE'S A LADY

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(press release)

TBS Unveils Latest Adventure in Reality Television: HE'S A LADY


TBS Unveils Latest Adventure in Reality Television: HE’S A LADY

11 Macho Men Step into High Heels for Quarter-Million-Dollar Prize in New Reality Series from Evolution Film & Tape, Inc.

TBS, television’s “very funny” network, is giving 11 macho men the opportunity to walk a mile in women’s shoes when they are given a complete feminine makeover in the new original reality series HE’S A LADY. The show, hosted by Tony Frassrand (House Detective), comes to TBS from Evolution Film & Tape, Inc. (Switched!, Bands Reunited), with Douglas Ross (Bug Juice, TBS’s The Mansion) and Tom Campbell (Boy Meets Boy) serving as executive producers and Tom Colamaria (Temptation Island) serving as supervising producer. Production is currently underway on HE’S A LADY, which is set to premiere on TBS on October 12 and will air Tuesday nights.

HE’S A LADY opens as 11 macho men temporarily leave behind their wives and girlfriends for a chance to win a quarter of $1 million dollars. The guys think they’re going to be on a show called All American Man, competing in grueling physical challenges. But the catch is, the guys will actually be transformed and given the chance to see what life is like as a lady, with one man winning a huge cash prize in the end.

Each week, the competitors will learn something new about what it’s like to live as a lady, from dealing with bras and jewelry to bonding with real women in typically all-female activities. They will be judged by a celebrity panel of judges: Morgan Fairchild (The Seduction), John Salley (The Best Damn Sports Show Period) and Debbie Matenopoulos (Good Day Live).

Weekly challenges for the competitors will include learning how to behave like a lady, followed by going out in public to find out how convincing they are; being trained how to be a supermodel; planning a real wedding and then being asked to serve as the bridesmaids; and, finally, completing a multi-tasking challenge back in their hometowns where the guys must remain in character in front of family and friends. During their hilarious and heartwarming quest, the competitors will live in “The Doll House,” a beautifully decorated dwelling designed to help them get in touch with their feminine sides.

The series will climax with a beauty pageant, where the competition boils down to the quarter-million-dollar question: “What, as a lady, have you learned about being a man?” The judges will then select the best man in the group, based on a variety of criteria.

Sponsoring the series is SC Johnson, which, in addition to product integration, receives tagged tune-in spots, on-air billboards, online exposure on the show’s microsite and logo placement in print ads. SC Johnson products, such as Edge Shaving Gel, Ziploc and Oust, will be creatively incorporated into the weekly competitions.

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