Big-shoe shoppers in a bind
Something is afoot with American feet: They average a full size larger than they did 15 years ago. Retailers who have kept pace with that trend have stepped into a profitable niche.
By Rachel Osterman
Tribune staff reporter
Published July 12, 2003
On Michigan Avenue Friday, Bonita Patrick plucked a pair of black sandals from a Parade of Shoes shelf. "Ooh, that's nice," she cooed. But when she checked if they had a size 10, she was out of luck.
Teenager Amanda Brogan, meanwhile, sometimes spends entire Saturdays cruising footwear outlets near her suburban Boston home. Her goal is to finish the day with a pair of trendy shoes--in a size 12.
"There's never anything that actually fits that doesn't make my feet look like golf shoes," the 14-year-old complained.
Across the country, Americans are fighting the battle of the bulging foot. Put simply, the country's feet appear to be getting bigger. Some surveys calculate that feet have grown an average of a full size larger within just 15 years. And unlike in the apparel industry, where stores have sprung up everywhere to dress the nation's expanding waistline, shoe retailers and manufacturers have been slow to respond.
http://www.chicagotribune.com/news/chi-0307120120jul12,1,7991452.storygreataunt's comment: I can attest to the fact that the shoe I like is never available in a size 10.