CW network to replace WB, UPN

[951-Riverside]

NEW YORK (CNNMoney.com) - Warner Brothers and CBS Corp. announced plans Tuesday for the creation of a new broadcast television network, called CW, that would replace the WB and UPN networks in the fall of this year.

The new broadcast network will draw on programming from both WB and UPN, and will be a joint venture between Warner Bros. and CBS (Research), with each company owning 50 percent, officials of both companies.

"This new network will serve the public with high-quality programming and maintain our ongoing commitment to our diverse audience," said Les Moonves, the chairman of CBS, in a statement.

Prime time programming will target the profitable 18-34 age group, officials of Warner and CBS said.

http://money.cnn.com/2006/01/24/news/companies/cbs_warner/?cnn=yes

[Wickerman]

1. CW? That stand for Conservative Wing?

Just what we need, to be sure.

[Mabus]

2. CW = Cbs + Warner

The first two letters of each entity. :shrug: It's the only thing that makes sense to me.

[flamingyouth]

3. Or Country & Western

That's the first thing I thought of. :D

[Hugin]

4. "Prime time programming will target the profitable 18-34 age group"

Whelp... Same ol', Same ol'.

I'm still waiting for the network which targets the *extremely* profitable
35 and up age group.