Italy to allow the sale of boxed wine.

[madinmaryland]

http://www.nytimes.com/2008/08/18/opinion/18colman.html?ref=opinion

ITALY’S Agriculture Ministry announced this month that some wines that receive the government’s quality assurance label may now be sold in boxes. That’s right, Italian wine is going green, and for some connoisseurs, the sky might as well be falling.

But the sky isn’t falling. Wine in a box makes sense environmentally and economically. Indeed, vintners in the United States would be wise to embrace the trend that is slowly gaining acceptance worldwide.

Wine in a box has been around for more than 30 years — though with varying quality. The Australians were among the first to popularize it. And hardly a fridge in the south of France, especially this time of year, is complete without a box of rosé. Here in America, by contrast, boxed wine has had trouble escaping a down-market image. But now that wine producers are talking about reducing their carbon footprint — that is, the amount of carbon dioxide emitted in the transportation of wine — selling the beverage in alternative, lighter packaging instead of heavier glass seems like the right thing to do.

..snip

:wow:

[FKA MNChimpH8R]

1. Well, now Stephanie Miller can vacation in Italy

:)

[TommyO]

2. Are these wine boxes recyclable, like glass wine bottles?

[jmowreader]

3. If they legalize minivans and Bunco, Midlo might emigrate...

[montanto]

4. Many Italians go to local wine

shops that have 6 to 10 gallon carboys of local wine of different varieties and have plastic liter bottles refilled. In places like Venice and Florence this is the way most locals get their wine. Most bottled wine is consumed by tourists.

[appal_jack]

5. note that the box pictured is 'scatola' n/t