Thanks to our friends at Jalopnik, we now know the number of serious buyers it will take for General Motors to bring back the Chevy El Camino: 100K. Maybe.
Joel Ewanick, GM’s chief marketing officer, threw out the stat this evening via Twitter (@JoelEwanick) in response to @chevyavalanche’s tweet, “I want a new El Camino. Badly. Please!”
“@chevyavalanche well, we need you and 100,000 more of your best friends,” replied Ewanick.
GM originally announced that it planned to bring the Australian-built Holden VE Ute to the U.S. as the 2010 Pontiac G8 Sport Truck during the 2007 New York auto show. U.S.-specific development work, including engineering side airbags to meet federal safety standards, was carried out, but the project was canceled before a single ST made it into showrooms. That work could still be the foundation for an all-new Chevy El Camino, which is sold as the Chevy Lumina Ute in some countries, like South Africa.
The latest El Camino resurrection campaign started after Ray Wert, Jalopnik’s editor-in-chief, encouraged Twitter users to follow Ewanick and request a new El Camino.
http://news.pickuptrucks.com/2011/05/will-it-take-100000-people-to-resurrect-the-chevy-el-camino.html