For Presidential candidates: how to campaign in Nevada

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Jon Ralston gives White House hopefuls five helpful rules for campaigning here ( Nevada )

January 9, 2008

What follows here is New Hampshire-result neutral.

That is, no matter what happened Tuesday (yes, infernal deadlines preclude me from knowing results as I type), this primer for those presidential candidates about to bivouac here is essential.

Let's hope that those within the Clinton campaign who considered abandoning the state have lost that argument, and let's pray that some of the Republicans actually can find the state on the map.

We just want the attention, and I am, as always, simply trying to be helpful. Herewith, The Five Nevada Rules:

Rule No. 1: It's Ne-va-duh, not Ne-vah-duh. I know this seems elemental by now - few of you get it wrong at this point - but one slip-up, especially outside Clark County, could be fatal. If you inadvertently deliver the wrong pronunciation of the state, here's a quick save: "Sorry. I just had a meeting with Steve Wynn, and he says it that way."

Rule No. 2: After spending so much time in Iowa and New Hampshire, you may think you have alighted in a foreign country. Yes, there are many nonwhites here, candidates. Politicians here actually have to pander to Hispanics, blacks, even Asians. Get your minority political playbooks ready.

Rule No. 3: There are three different states here.

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