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Edited on Mon Mar-14-05 05:52 PM by xray s
It looks to me they are heavily weighted towards the primary season. And they totally left out October (October was in the potential pool of dates apparently, but didn't make the sample cut.) Seems like a BS study to me. How can you leave out October, when 90% of the public makes up its mind, and the MSM was whoring for Bush 24/7 after his miserable showing in debate #1? http://www.stateofthemedia.org/2005/methodology.aspNewspaper Study Operative Dates, 2004
Random sampling was used to select a sample of individual days for the study. By choosing individual days rather than weeks, we hoped to provide a broader look at news coverage that more accurately represented the entire year. To account for variations related to the different days of the week, the 28 days that were sampled included 4 of each day of the week. Dates were chosen from January 1 to October 13, a span of 286 days. October 13 was made the cutoff date to allow time for coding. Omitted dates included those of the Olympics and the Republican and Democratic National Conventions.
The following dates were generated and make up the 2004 sample.
January- 13, 16, 23 February- 2, 13, 23rd, 29th March- 8, 12, 13, 14, 19, 24 April- 8, 15 May- 1, 4, 20 June- 8, 9, 16 July- 19, 25 August- 10, 12 September- 4, 22, 26 Internet News Sites - Operative Dates 2004
The 2004 Internet study had two components. The first was a twenty-day sample that matched the dates of the newspaper sample, Mondays through Fridays. Weekends were not included for Internet, broadcast or cable sites. Again, the eligible dates ranged from January 1 to October 13, a period of 286 days.
The following dates were generated and constitute the 2003 Internet News Site sample.
January- 13, 16, 23 February- 2, 13, 23, 29 March- 8,* 12, 13, 14, 19,* 24 April- 8, 15 May- 1, 4, 20 June- 8, 9, 16* July- 19, 25 August- 10,* 12* September- 4, 22, 26 *Multiple Download Dates
II. BROADCAST NETWORK NEWS
The ability to make direct comparisons between newspaper and broadcast network findings was a project design goal, so the weekday sample dates for those two news categories are identical. Because of preemptions and schedule changes, weekend network news broadcasts do not always appear in all markets, so Saturday and Sunday broadcast network news programs were excluded from the study.
On a handful of the sample dates, special events pre-empted the evening newscasts. In such instances an alternate date for the same day of the week was selected at random. The final dates were as follows:
January- 13, 16, 23 February- 2, 23 March- 8, 12, 19, 24 April- 8, 15 May- 4, 20 June- 8, 9, 16 July- 19 August- 10, 12 September- 15, 22 June 9 commercial network newscasts were not used because the programming was preempted by the ceremonies remembering President Ronald Reagan. NewsHour was studied on this date. September 15 was used as a substitute for June 9 for the network newscasts.
III. CABLE NEWS
Cable News Programming - Outlet Selection and Operative Dates 2004
As with the online sample, the 2004 Cable study had two components. The first was a twenty-day sample that matched the dates of the newspaper sample on Mondays through Fridays. Weekends were not included for the Internet, broadcast or cable. Again, the eligible dates ranged from January 1 to October 13, a period of 286 days. On a handful of the sample dates, special events pre-empted the evening newscasts. In such instances an alternate date for the same day of the week was selected at random.
The following dates were generated and make up the 2004 cable news sample:
January- 13, 16, 23 February- 2,* 23 March- 8, 12, 19,* 24h April- 15 May- 4,* 20* June- 8, 9, 16* July- 19 August- 5, 10, 12 September- 22
* Indicates cable station programming was taped continuously from 7 a.m. to 11 p.m.
In addition to the main sample, we also conducted an additional study of five of these days to replicate the freshness variable studied in 2003. From the 20-day sample, one day for each weekday was randomly selected. These days were:
February 2
March 19
May 4
May 20
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