You may think Fox News is a joke, but Murdoch and Ailes are laughing all the way to the bank.
Out-Foxed
How Rupert's red-state cable channel waved the flag and beat CNN.By Geraldine Sealey
April 24, 2004 | Caution, you're about to enter a No Spin Zone. Or is it the Twilight Zone? We'll report, and you decide, based on this recent "unspun" news update from Fox News' flagship primetime program "The O'Reilly Factor."
...There was a time, not too long ago, when Fox News was a joke -- albeit a bad and sick one -- to liberals and TV journalists raised on Cronkite, Huntley and Brinkley. But even those who rue the success of Rupert Murdoch's flag-waving cable channel have to admit: The old boy has done it. CNN founder Ted Turner once famously mocked Murdoch, saying he'd squish his cable news rival like a bug. We all know now who has squished whom.
Just check the Nielsens: When the president gave his prime-time press conference last week, 5.2 million viewers watched on Fox News, compared to CNN's 1.7 million and MSNBC's 867,000 viewers. For the year, Fox ranks ninth among all cable networks in primetime, averaging 1.4 million viewers. CNN and MSNBC don't even make the Top 20. In 20th place: The Home and Garden Network.
How the erstwhile journalistic laughingstock Fox News -- or "Faux News," as mocking bloggers know it -- managed to climb atop the cable news industry in the 1990s is the topic of Los Angeles Times television reporter Scott Collins' often entertaining book "Crazy Like a Fox: The Inside Story of How Fox News Beat CNN." Collins traces Fox's scrappy success -- and the simultaneous tanking of rivals CNN and MSNBC -- through the colorful characters who have ruled the seamy journalistic underworld of cable news over the past decade while detailing the wheeling and dealing that made Fox's success possible...
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http://www.salon.com/books/feature/2004/04/24/fox/print.html