Books on running a campaign

[douginmarshall]

Looking for some advise. I'm in the early stages of looking at a local campaign. I have found some books and would like to see if anyone has used them and what you thought.

How to Run for Local Office : A Complete, Step-By-Step Guide that Will Take You Through the Entire Process of Running and Winning a Local Election - Robert J. Thomas;

Winning Local and State Elections by Ann Beaudry

Campaign Strategies and Message Design : A Practitioner's Guide from Start to Finish by Mary Anne Moffitt

Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management
Revised and Expanded Edition by Daniel M. Shea

Or, are there others that are better?

[douginmarshall]

1. follow up

has no one read these?

[moggie12]

2. Don't know about those books but,

there's a great first-person account by a guy named Dan Lynch, called "Running with the Machine". Lynch was a journalist who retired and ran for an Assembly Seat in upstate NY (Albany area). You'll be prepared for anything after reading his book: Politics in NY is rather dirty!

I helped run a County Executive race two years ago. I can give you two pieces of advice:

1) Come up with three promises, one sentence long each, and put them on the cover of your campaign materials.

2) Go door-to-door as much as you can. Some people are rude, but most appreciate you making the effort. (Watch out for lonely little old ladies who like to chat).