After several weeks deep immersion in the MySpace activism community, we can tell you flatly that MySpace isn’t anything like what we expected. We’ve encountered almost no young teens, and the commitment to progressive causes is palpable and impressive. 12,000 have visited the DeadElephant.ORG campaign (
http://www.deadelephant.org) over the last two weeks. That does not include the friends they sent to the campaign who did not link directly from a MySpace page. This blows away Google Adsense, The Huffington Post “Contagious Festival”, Care2, and Democratic Underground for generating traffic. They do not, for the most part, seem to be nearly as sophisticated as this audience, but if quantity matters, and if your action is suitably viral in nature, take it to MySpace.