How to Attack John McCain--What Would Rove Do?

[PerfectSage]

On the one hand, for many Democrats the “high road” taken by the Barack Obama campaign in replying to the attacks until several days ago did not seem adequately aggressive. At the same time, the DNC and other third party Democratic attacks on McCain’s close financial ties to oil companies and other lobbyists and his subservience to the policies of the Bush administration seem somehow to be glancing blows that do less damage to his personal image than do his attacks on Obama.

There is a reason for this. One fundamental element of the Karl Rove approach is to focus the most visceral and aggressive attacks on the opposing candidate’s character and personality rather than his policies. The recent Democratic attacks on McCain criticize, sometimes very bitterly, his positions and actions, but the Republican attacks on Obama are directly aimed at impugning his character.

In the past, Democrats often felt that focusing one’s attacks on an opposing candidates’ character was inappropriate – that politics should be about issues and policies, not personalities. But repeated muggings by the Rove Republicans have made many, if not most, Democrats now quite willing to respond to personal attacks in whatever way seems required.

The more difficult problem is that McCain is not, at first glance, an easy target for attacks on his character. His youthful military experience as a pilot and POW and his well-cultivated media reputation as an occasional “maverick” in the 80’s and 90’s present no obvious vulnerabilities. Current characterizations of him as old, ill-tempered, easily flustered and prone to blundering, while certainly true, are also essentially trivial. Comparing McCain to “The Simpsons’” Mr. Burns or to a clichéd grouchy grandpa simply has no meaningful political effect.

But, in fact, McCain is actually profoundly vulnerable to a powerful, aggressive and damaging attack on his character. McCain’s actions in recent weeks have provided compelling evidence for three genuinely disturbing propositions about his character, core values and integrity.

1. That John McCain has become desperate to win this election and is willing to sacrifice his deepest principles and his personal honor in order to do it
2. That the John McCain we see today is only a pale, diminished shadow of the man he once was in his early years.

3. That John McCain is allowing men he once despised and held in complete contempt to manipulate him and tell him what to do – to literally put words in his mouth and tell him what to say.

http://www.thedemocraticstrategist.org/ac/2008/08/how_to_attack_john_mccainwhat.php#more